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At Dixon & Axelsson, we believe a brand should do more than make a good impression - it should drive sustainable growth.
We work with founders and leaders, to identify their unique strengths, design actionable growth strategies and implement practical solutions that drive measurable success - no jargon, just results.
Grow with Us
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​Whether you're refining your brand, launching a new product, or scaling your business, our focus is on creating clear, actionable strategies that connect.​
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Discover our services crafted to help founders and ambitious leaders drive sustainable business growth:
Our Services​
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01
Brand Strategy & Positioning
We help you define what your brand stands for, identify your competitive edge, and craft positioning strategies that connect with your audience and drive growth.
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Business Development
Strategy
We map out growth opportunities, develop strategic partnerships, and create scalable business models that drive revenue and long-term success.
02
Go-to-Market Planning
We create tailored go-to-market strategies to launch your product successfully, reach the right audience, and build momentum for long-term growth.
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04
Brand Activation & Implementation
We bring your brand to life across every touchpoint, ensuring consistency and clarity in messaging, visuals, and communication to build trust and engagement.
Get Actionable Insights
Be the first to receive actionable insights, proven growth strategies, and exclusive updates tailored for ambitious founders. No fluff - just the tools you need to scale smarter and faster.
About us
Strategic Experts for Ambitious Leaders​
Based in Stockholm, Dixon & Axelsson was born out of a shared belief: Strategies should drive action, not sit on a shelf gathering dust.
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We’re Rachael Dixon and Sofia Axelsson, experienced strategists with over 30 years of combined expertise in branding, business development, and marketing. Since 2018, we’ve worked together on projects that have launched innovative products, opened new revenue streams, and driven meaningful growth for businesses.
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Our mission? To help founders create actionable plans that align with their vision, backed by hands-on support and measurable outcomes.
What our clients say
Allison Bacher
Managing Partner & Founder, Quantum of Value
D&A quickly understood our business, requirements and competitive landscape. They drilled into the core of how we work, what makes us tick, what makes us different. They then wrapped it up into clear, tangible deliverables that we could execute.
Alexander Ostrow
Managing Partner & Founder, T34MS
Rachael and Sofia are highly skilled at what they do and have a real passion for people and brands.
I would personally jump at the opportunity to work with them again and I would recommend anyone to do the same if you have the chance!
Roger Lian
Business Manager Mobile Services, Fortum
As business developers, effective, business oriented, structured and creative. They communicate extremely well, and are hands on in the whole process from ideation, testing to launch.
I can highly recommend.
Transform Ideas into Action
Stay inspired and informed with curated content designed to fuel your success.
Talk to Us
We'd love to hear from you if you're interested in sharing ideas, need project advice or would like to collaborate on something new.
Our doors are always open for a cuppa.
Dalagatan 62, Stockholm, Sweden
